Step 1: Understand Digital Marketing Basics
Digital marketing includes:
- Website
- Social Media (Instagram, Facebook, LinkedIn)
- Google (Search & Ads)
- Email & WhatsApp
- Content (blogs, videos)
👉 Goal: Get traffic, leads, and sales online
Step 2: Create an Online Presence
1. Website (Most Important)
- Create a simple website (WordPress is best)
- Add pages:
- Home
- About Us
- Services / Products
- Contact
2. Social Media Accounts
Create business accounts on:
- LinkedIn (for professional services)
Step 3: Learn SEO (Search Engine Optimization)
SEO helps your website rank on Google for free.
Basic SEO Tasks:
- Keyword research (use tools like Google Keyword Planner, Ubersuggest)
- Use keywords in:
- Title
- Headings (H1, H2)
- Content
- Write useful content (blogs)
- Optimize images & website speed
Example keyword:
“Digital marketing kaise kare”
Step 4: Content Marketing
Content attracts customers.
Types of Content:
- Blog posts
- Instagram reels
- YouTube videos
- Infographics
👉 Tips:
- Solve people’s problems
- Use simple language
- Be consistent
Step 5: Social Media Marketing
Post regularly on social media.
What to Post?
- Educational content
- Offers & services
- Testimonials
- Reels & short videos
👉 Best platforms:
- Instagram – Reels & Stories
- Facebook – Posts & Ads
- LinkedIn – Articles & Posts
Step 6: Paid Advertising (Fast Results)
Types of Ads:
- Google Ads (Search, Display)
- Meta Ads (Facebook & Instagram)
👉 Start with small budget:
- ₹300–₹500 per day
- Target right audience
- Track results
Step 7: Email & WhatsApp Marketing
- Collect customer emails & phone numbers
- Send:
- Offers
- Updates
- Useful tips
Tools:
- Mailchimp
- WhatsApp Business
Step 8: Analyze & Improve
Use free tools:
- Google Analytics
- Google Search Console
- Meta Insights
👉 Check:
- Website traffic
- Leads
- Sales
- Best-performing content
Step 9: Learn & Practice Daily
Digital marketing improves with practice.
Free Learning Platforms:
- Google Digital Garage
- YouTube
- Blogs
Step 10: Choose Your Goal
You can do digital marketing for:
- Your own business
- Freelancing
- Job
- Agency
Summary (In One Line)
Digital marketing = Website + SEO + Content + Social Media + Ads + Analysis